From shared systems to full control over their platform.

EasyEnergy was tied to a shared codebase with its parent company. Releases were coupled, changes carried risk, and the team couldn't move independently. We built a fully independent platform, so they could deploy on their own terms, ship faster, and scale without being held back by another system.

Industry Energy
Country The Netherlands
Available on web, iOS and Android
The case

EasyEnergy and its parent NieuweStroom shared a single codebase. A deploy for one brand could break the other. Release cycles were locked together, internal teams were stretched thin, and EasyEnergy couldn't move at its own pace. As one of the first dynamic energy pricing providers in the Netherlands, passing real-time market rates straight to consumers, they needed their own infrastructure, their own internal tools, and their own way of shipping new products.

Before After

Before

Coupled codebase, locked releases
Sharing every system with the parent company
No tools for customer service
No independent app store presence
Energy data trapped between disconnected systems

After

An infrastructure they fully own
Deploying on their own schedule, with zero downtime
Customer service answers every question instantly
Owning their app releases, end to end
Pricing that moves at market speed

From dependency to independence. Their platform, their tools, their schedule.

EasyEnergy now runs on a foundation they fully own: their own environment, their own release pipelines, their own security and operational decisions. The team can deploy without waiting on the parent company.

The change went beyond infrastructure. An internal portal closed the gap for customer service, app store accounts put release control back in the team’s hands, and an energy data pipeline now feeds trading and forecasting in real time. Robert Tilmans, EasyEnergy’s Scrum Master, saw the difference in his sprints: "It makes my life as Scrum Master a lot easier. When something comes up, it gets picked up quickly." That speed came from removing the dependencies that had been slowing everyone down.

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