Know your new product idea works before you fund it.

Get a working prototype in front of real users, and the data to decide what to do next in 14 days. Fixed price.

See If You Qualify

Where new product bets actually break

Internal Opinions Aren't Market Signal

Your team can debate the roadmap for months. None of it tells you whether real users will actually sign up, click, or convert. Until something is in their hands, you're guessing.

Six-Month Builds Miss the Window

By the time traditional development ships, the market has shifted. Competitors moved, the customer changed, the thesis is stale. You launch into a different reality than the one you planned for.

Six-Figure Quotes, Zero Evidence

Every dev shop wants a budget commitment before you've seen a single user signal. You're approving spend on a thesis that has never been tested with the people who'd pay for it.

No Clean Way to Stop

Once a build is in motion, sunk cost takes over. You keep funding it because you've already funded it. Without an early off-ramp, every project becomes a runaway.

Stakeholders Want Proof You Don't Have

The board, the CFO, your CEO — someone asks "how do we know this will work?". PRDs, slides, and conviction don't answer. Real user behaviour does.

Reputation Rides on Every Approval

Each new product you green-light is your name on the line. Without evidence the bet is sound, you're trading credibility for hope. One more underperformer compounds, fast.

Internal Opinions Aren't Market Signal

Your team can debate the roadmap for months. None of it tells you whether real users will actually sign up, click, or convert. Until something is in their hands, you're guessing.

Six-Month Builds Miss the Window

By the time traditional development ships, the market has shifted. Competitors moved, the customer changed, the thesis is stale. You launch into a different reality than the one you planned for.

Six-Figure Quotes, Zero Evidence

Every dev shop wants a budget commitment before you've seen a single user signal. You're approving spend on a thesis that has never been tested with the people who'd pay for it.

No Clean Way to Stop

Once a build is in motion, sunk cost takes over. You keep funding it because you've already funded it. Without an early off-ramp, every project becomes a runaway.

Stakeholders Want Proof You Don't Have

The board, the CFO, your CEO — someone asks "how do we know this will work?". PRDs, slides, and conviction don't answer. Real user behaviour does.

Reputation Rides on Every Approval

Each new product you green-light is your name on the line. Without evidence the bet is sound, you're trading credibility for hope. One more underperformer compounds, fast.
Why nothing else works

You've already considered the alternatives.

Hire an agency

Months before any user touches the product.

  • Discovery overhead

    Eight to twelve weeks of workshops, slides, and sign-offs before a single line of code exists.

  • Six-figure commitment

    A v1 you can't validate until launch day, sized as if you already know what users will buy.

  • No early off-ramp

    Every quote is a one-shot, build-it-or-don't choice. You commit to the whole roadmap to start.

Build it in-house

Engineering capacity locked into a thesis no one tested.

  • Roadmap thrash

    Stakeholders argue features for months while the prototype that would settle it never gets started.

  • Hiring lag

    The specialists you actually need are three to six months out. The market window keeps shrinking.

  • Politics over evidence

    The loudest opinion wins because there's no real user data to settle the disagreement.

No-code or freelancers

You validate the toy, not the product you'd actually fund.

  • Tooling limits

    What you can build in a no-code tool isn't what you'd ship for real. The constraint shapes the test.

  • Throwaway code

    Even if signal is positive, you rebuild from scratch. The validation work doesn't carry forward.

  • No decision frame

    You'll learn something, but not "is this worth funding?" — the question your stakeholders are actually asking.

What you get in 14 days

Each step moves you closer to real proof.

Software
A working web and mobile prototype showing live shipment data — the kind of real software users can test today.

Working software, not wireframes

A functional prototype your target users can test themselves. Real software in their hands, not mockups.

Signal
Live analytics overview: signups, activation rate, paid conversion, signup funnel, acquisition channels, and weekly retention.

Real users, real data

We run a small ad campaign to your target audience and set up analytics. See who signs up, where they drop off, what gets traction.

Decision
A team reviewing onboarding-flow experiment results on a wall display, with a clear Proceed recommendation and 92% confidence.

Decide with proof, not instinct

Signup rates, engagement patterns, drop-off points. Concrete data to back your next move — invest, pivot, or walk away.

Continuity
CI/CD pipeline view with build, tests, lint, staging and production deploys all green — both environments live on the same codebase.

Code that carries forward

The prototype runs on a production-grade stack. If the data says go, development continues on the same codebase. No rewrites.

Robert Tilmans

Robert Tilmans

Scrum Master at EasyEnergy

At EasyEnergy, the work delivered by Cermus didn't just solve a technical problem, it got people thinking about whether existing ways of working were actually the best approach.

See what we build
Stop guessing. Start knowing. 
Stop guessing. Start knowing. 

Find out if your product idea has legs,
before you commit the budget.

See If You Qualify